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Name the change


Lipton Ice Tea wanted to develop campaigns that are globally appropriate and locally applicable. We have helped Lipton bring their marketing teams together from all around the world and enabled them to work as a group. This has led to the creation of global campaigns that every market has bought into and has been eager to roll out. It quickly became clear that the similarities between each team were bigger than the differences, so we needed to find a common language that helped regional marketing directors relate to each other as people.

Make it stick


We developed three sessions, based on business need: Developing a brief; Building creative work; and Reviewing and crafting executions. Each session incorporated a leadership skill session built around a ‘creative types’ model, which helped different markets identify with each other, breaking down barriers and enabling collaboration. The result was a single, consistent message, measured against one brand positioning, and one communications idea.

Questions we’ve answered...



How do you identify a brand idea that works across multiple markets?

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How do you get you team to think digitally as part of their day job?

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How do you know if good is good enough? Measuring and tracking the capability of your team.

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How do you unlock the power within your Brand Truths?

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How can we write better commercial plans in less time with less pain?

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Find out how we can help your team reach its potential...

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