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Name the change


When Heineken identified a Global role for its Belgian abbey beer Affligem, it called on Realise to find the way to talk to the trade about it. Working together with the Brand team we identified that the brand could sit credibly within the super premium end of the market, we gathered a team of experts from that sector to work together to define the critical factors required for Affligem to succeed.

Make it stick


Connecting with opinion formers in the premium on-trade market was crucial to Affligem’s success. We began by designing a segmentation analysis to identify which premium bars to target. Then we articulated the brand’s story – its 1,000 year history, its connection to the monastery, and its unusual method of production – to create a powerful and credible brand narrative that’s music to beer lovers’ ears. One year on, and Affligem has been successfully rolled out around the globe.

Questions we’ve answered...



How do you get your team to think digitally as part of their day job?

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How do you identify a brand idea that works across multiple markets?

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How do you bring local markets together around the world to develop a global campaign that works for all?

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How do we structure to deliver our Business Strategy? Have we got the right people doing the right jobs, with the right amount of resource?

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How do you step change marketing capability? Investing consistently for success.

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Find out how we can help your team reach its potential...

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