Shell

Insight Power

We worked with Shell to create the Insight Power workshop, equipping cross-functional teams in key markets to unlock actionable customer understanding using immersive tools and live market issues. Through simple frameworks and new habits, participants learned to define customer tensions, craft insights, and translate them into growth-driving strategies, embedding insight at the heart of every marketing decision.

An organizational chart depicting a corporate hierarchy with roles such as global consumer director, global consumer planners, local marketing director, local consumer planner, and local market researcher, each represented by icons of people arranged
A red infographic with a winding road and four yellow markers representing stages: 1. Traditional Insight Function, 2. Business Contribution Team, 3. Strategic Insight Organisation, 4. Strategic Foresight Organisation. Each stage has a list of charac
A deck of cards with colorful illustrations and text, including one card with a yellow light bulb and the text 'The power of customer insight is ready to be unlocked,' and another red card with guidance on customer insights.
Three playing cards layered, with the middle card featuring a graphic of glasses, a mustache, and the text 'What Makes a Good Customer Insight'.