Philips

Consumer Experience Journey

We worked with Philips to develop their CXJ learning programme, equipping brands to elevate customer journeys through immersive, real-world simulations. Participants apply tools to assess awareness, relevance, value, and accessibility – designing experiences that inspire trust, drive engagement, and deliver meaningful, measurable impact from first contact to long-term loyalty.

A man sitting at a desk in a modern office, looking at his smartphone beside a laptop and notepad, with large windows and city lights visible outside at night.
Digital tablet displaying a marketing strategy framework with three columns labeled Desire, Explore, and Convert, each containing sections for today and tomorrow's plans.
Tablet displaying instructions with pink icons and text, on a white background.
Smartphone screen showing search results for toothbrushes and dental health products, with a colorful background.
People discussing and comparing electric toothbrushes at a white table, with a product comparison sheet and informational cards nearby.
Person holding colorful cards with instructions, sitting at a desk with a spiral notebook and a stack of books in the background.