News UK

Getting Great Work

We partnered with News UK to deliver Getting Great Work—a creative leadership program equipping teams to judge, brief, and buy powerful ideas. Using practical checklists, “Will Buy/Won’t Buy” benchmarks, and hands-on workshops, the program built confidence to recognise excellence, challenge mediocrity, and unlock campaigns rooted in real life that truly change behaviour.

A woman with dark hair styled in a bun, wearing a navy dress with a swan pattern, pearl earrings, and a pearl necklace, points at a presentation board with her index finger. The board displays various charts and text in red, black, and white, related to a business or project analysis.
A printed sheet with the headline 'The Sun,' divided into sections for assessing creative work, including a brief, background, audience, learnings, and checklists for buying and feedback.
Two printed sheets with content related to a job evaluation, with a prominent logo 'The Sun' and headings including 'Job Done,' 'Huddle #1 Set Expectations,' and 'Assessing Creative.' The sheets contain instructions and checklists for a creative team
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