McCain

Occasions

Developed for McCain, the Occasions workshop helps teams design a consumer-first portfolio by uncovering emotional and functional drivers across key mealtime moments – like “Our Daily Dinner”, “Feet Up Friday”, and “Lazy Breakie”. By aligning products to real-life behaviours and needs, teams learn to unlock occasion-led growth opportunities and create propositions that delight, comfort, and bring people together.

Collage of images showing a young woman cooking in the kitchen, couples enjoying conversation and dinner, and food dishes, with text 'Couple Reconnecting Weekday Dinner'
Group of young men enjoying a night in with snacks, pizza, chips, drinks, and video games.
Collage of children and families enjoying various meals, outdoor sports, and indoor activities, promoting quick family dinners to satisfy kids.
Collage of images depicting a family Sunday meal: families eating together, and various dishes including roast meats, fish, potatoes, vegetables, and salads.