McCain

Marketing
@ McCain

We developed McCain’s Marketing@McCain programme with the aim of uniting global teams with a shared language, values, and end-to-end process for brand growth. By focusing on priority Demand Spaces, solving consumer barriers, and embedding insight-driven strategies, the training empowers teams to win in-market with iconic brands, compelling portfolios, and perfect execution across channels for sustainable, measurable growth.

Empty tablet with a black frame on a white background.
Open spiral-bound magazine or booklet showing food imagery and charts, with a woman enjoying a meal on the cover, and pages filled with graphs, data, and nutritional information.
Open spiral-bound health and emotional needs assessment booklet with charts and photos, titled "Socializing At Home."
Blank tablet with a white screen laying flat on a white surface.