Kuoni

Unlocking Customer-Led Growth

We worked in partnership with Kuoni to develop their Consumer-Led Growth programme empowering teams to identify high-value segments and overcome consumer barriers to booking premium travel. Using real-time consumer insights and ‘Jobs to be Done’ thinking, the programme encourages users to define ‘Must Win Battles’ and reframe holidays as essential self-care. The programme led to a clear strategic direction, elevating Kuoni from trusted service to an iconic, emotionally resonant brand.

Table with six sections labeled Root Strengths, Needs Fit, Source of Volume, Brand Strategy, Competitive Landscape, Market Gaps, discussing priority areas for a business strategy, each with an illustration and a question.
A digital tablet displaying a presentation slide with text and images about strategies for growth, comparing families and with a partner. The slide includes sections labeled "Win more Kuoni bookings from" with side-by-side images and captions, and phrases "Creating lasting memories" and "Feeling refreshed and renewed." The overall theme is about driving growth and market share in a business context.
A tablet displaying a chart with four quadrants showing survey data about customer rankings and awareness for different travel brands, with variations in color for each quadrant.