IKEA

Storytelling

Working with IKEA, we developed the Storytelling programme. Empowering teams to move beyond facts and connect emotionally with their audiences through stories. Participants learned to find, shape, and share authentic narratives that reflect IKEA’s values, using practical tools and engaging short films. The outcome: more meaningful communications that build trust, humanise the IKEA brand, and inspire lasting engagement.

Dark green tropical leaf pattern with overlapping palm and monstera leaves.
Collage of vintage illustration of a man wearing a fez holding headphones, a person in pink holding a yellow accordion, and a man in athletic swimwear balancing on a large green paper airplane.
Tablet displaying a presentation slide titled 'Better Storytelling Step by Step' with three steps outlined: Plan & Prepare, Create & Develop, Connect, alongside a woman in a vintage red outfit and hat riding an exercise bike on the left side.
A smartphone lying on a white surface displaying text that reads step 2 create & develop, with a brown background on the screen.
Two sumo wrestlers grappling, with cartoon images of a horse and a robot in speech bubbles above them.
Silhouette of city skyline with various skyscrapers in shades of pink and orange.
Tablet displaying a presentation slide with a person holding a radar screen in front of their face. The slide includes the text "KEEP YOUR RADAR ON" and a paragraph about the importance of being alert to stories and communication.