IKEA

Core Area
Toolkit

As part of our ongoing relationship with IKEA we helped them develop their Core Area Toolkit. It empowers teams to build growth plans rooted in real consumer lives. By identifying “Reasons to Buy” and overcoming “Reasons Not to Buy” across the full consumer journey, the toolkit drives focused, scalable strategies. It fosters cross-functional collaboration, ensuring consumer insight shapes decisions, unlocks barriers, and delivers meaningful impact at every touchpoint.

Open booklet with colorful infographic and text on orange background on a light blue surface.
Digital tablet displaying a flowchart with questions about decision making, including "What do you want to change?", "What is a reason to buy?", and "How do you want to do it?" on a light blue background.
Digital infographic on a tablet titled 'Kitchens Reason to Buy #3' with sections discussing reasons to buy, including 'not to buy' and 'how to remove the reasons not to buy,' featuring color-coded segments, text, and graphics.