IHG

Way of Sales

We partnered with IHG to launch the IHG Way of Sales, a global capability program uniting over 20,000 salespeople under one powerful methodology. Through solution-led selling, customer segmentation, consistent tools, and the game-changing “Sales Radar”, the program boosted effectiveness, improved owner satisfaction, and delivered tangible revenue growth – out performing local markets by three points on average.

Three people in a business office looking at a Solution Selling chart on the wall, with a woman pointing at the chart.
Close-up of a person's finger pointing at a section of a circular infographic with orange and red borders, containing text about communication, implementation, and relationship management.
A person's hand holding a black pen writing on a purple form with checkbox options, containing fields for customer opportunity, opportunity value, initial lead date, sales representative, customer type, and Aha points, on a beige surface with orange
A printed Quick Start guide for Solution Selling, with sections on the IHG Sales Radar, customer captures, and sales status bar, including diagrams and text instructions.