Heineken

Storytelling

We worked with Heineken to transform their Storytelling capability. Through immersive masterclasses and channel toolkits, teams learned to connect brand ideas with the right mix of paid, owned, and earned media – anchored in JTBD, KPIs, and connection moments. Leaving them with smarter, more engaging campaigns that amplify brand stories across touchpoints with precision and purpose.

Group of people holding a flag with the words "Story Telling" and a circular graphic in the center.
Laptop screen displaying a storytelling strategy plan with steps listed from 1 to 5, including 'Line-up,' 'Identify,' 'Create,' 'Develop,' and 'Execute'.
Group of people participating in a business meeting or workshop in a conference room with large windows, various papers, bottles of water, and snacks on the table.
Two people standing in front of a large whiteboard, discussing notes on sticky notes related to community, mass, owned, earned, and act.