Heineken

Responsible
Comms

Heineken prides itself as a socially responsible organisation. However, their Responsible Communications guide (the document for enforcing this) is seen as dry and unengaging. We were tasked to make the guide much more accessible and in response reimagined the content as a series of real-world, if somewhat comical, live-action scenarios. Users were asked to guess the potential pitfalls of each situation and then watch the resulting outcome of their choices.

A woman is giving a presentation next to a large screen showing a cat with a bottle labeled "Tig & Bloom IPA." The cat is lying on its back with a bottle of beer on its belly.
Tablet displaying a webpage titled 'Heineken Responsible Marketing Code' with eight thumbnail images of various scenes from marketing videos below it.
A silver laptop with a black keyboard displaying a webpage titled "Heineken Responsible Marketing Code" on a white background.
Red background with blood splatter design and yellow text that reads "Bar Jumping" with silhouettes of a person jumping, a car, and a roller coaster embedded in the letters.