Heineken

Way of Brand Building

Heineken asked us to create their Heineken Way of Brand Building programme to help roll out training in their three core areas: Understanding Consumers, Make Portfolio Choices, and Make Brand Choices. We did this buy building out workshop, playbooks and toolkits to get their brand teams up and running quickly across the world.

Two people holding informational cards in front of a beige fabric bag with green text and QR codes, labeled 'Materials' and 'Find Out More'.
Heineken logo with the slogan 'Way of Brand Building' on a light background.
A playbook titled "Consumer Jobs to Be Done" features a photo of four young adults outdoors at sunset, smiling and holding bottles, engaging in conversation.
Open consumer guide booklet with sections titled "Where Do I Get Started?" and "How Long Should a Consumer JTBD Last?" featuring text, colorful headers, and a photo of children playing on the beach.