Heineken

Day in
the Life

How can Heineken better understand their consumers in order to provide them with richer and more targeted brand experiences? Our solution was to show the life of a target consumer and the opportunities for Heineken to connect with them throughout their day.

Man sitting at a table in a cafe looking at his phone with a virtual overlay showing a Heineken beer event invite.
A person holds a smartphone with social media posts overlaid on the image, including a tweet from Sky Sports about Robert Lewandowski and a tweet from Sam about the Bristol game.
Group of friends at a bar taking a photo, with four men holding drinks and smiling, and a woman standing in the middle. The bar has a rustic brick wall with a chalkboard menu, and there are empty glasses on the counter. The photo is framed with an ov
A man sitting on a bus, looking at his smartphone. The bus interior and a window with a rainy view outside are visible. An overlay of a news app showing sports news headlines is present on the right side of the image.