Heineken

Channel
Guide

As part of Heineken's ongoing storytelling capability, we were tasked to create their Channel Guide - a complete reference tool detailing the potential of traditional and new media. The guide includes interactive case studies to inspire the user to develop the richest combination of media channels to aid the brand storytelling initiative.

Orange book titled 'Heineken Channel Guide' with pixel art style design on cover, depicting various electronic and communication devices on a light gray surface.
Open booklet with sections titled 'Strengths' and 'Considerations', including pixel art illustrations of scales and a barbell, on a gray surface.
Colorful illustrated map of a neighborhood with buildings, roads, cars, and various outdoor areas, including a shop with a 'BUY' sign.
Person holding an open card with orange and gray pages.
Open magazine with an advertisement for Heineken on the left page and a green-themed content page on the right.