Heineken

Better
Briefs

We partnered with Heineken to develop their Better Briefs programme, empowering marketers to craft sharper, more effective creative briefs. By focusing on clarity, consumer behaviour, and actionable insights, teams learn to drive behaviour change and elevate creative output. Through the use of practical tools and insights models participants can now develop strategic, inspiring briefs that unlock real growth.

Open book featuring text about defining problems clearly, accompanied by illustrations of keys and a photo of a man.
An infographic on a tablet screen with the title "Why Do We Need Better Bries?" Showing a large image of a striped cone-shaped ice cream. The infographic states 80% of marketers think they are good at writing briefs, but only 10% of agencies agree.
Open magazine or booklet on a light gray surface showing a layout with text, highlighted sections, and tips related to business performance and marketing strategies.
Open magazine with quotes about ambition and achievement, featuring a woman with glasses and a dog, and a man with a wrench.
Tablet displaying a presentation slide about effective communication, advising to be concise and clear, with statistics comparing marketers' brief descriptions to others, and a person in business attire standing next to a bar graph.