Heineken

Affligem
Masterclass

How do you launch a classic Belgian Abbey beer into a new market? Working with Heineken we developed the Affligem Masterclass, a comprehensive programme immersing brand ambassadors in the history, distinctive taste, and unique pouring ritual of this 1000 year old beer.

A hardcover book titled 'Affinity: A Legacy of Craft' with a cover design featuring an abstract pattern of metal rods or pipes.

Illustration showing a hand twisting a beer bottle to release the beer's contents into a glass as part of a multi-step process.

A person preparing a bottle of Affligem beer for tasting, with a glass on a wooden table.

Open book showing a black and white photo of an elderly man wearing glasses and a dark robe, standing in a room with long wooden tables set for a meal, Dickens-style, with a large crucifix hanging on the wall. The photo appears to be about living his

Open booklet displaying historical content, including a black and white illustration on the left page with the text "Forged by a long and rich history" and two smaller images, one of a group of people and another of a detailed scene, on the right pag

Close-up of a hand holding a brown glass beer bottle with a white label partially showing, with text overlay reading "TO RELEASE THE SOUL."