NRM

The programme equipped Key Account Managers with the principles and tools of Net Revenue Management (NRM), helping them understand how pricing, promotion and pack architecture can drive sustainable growth for both the business and its customers. Through practical frameworks and real commercial scenarios, participants learned how to identify revenue opportunities, evaluate trade-offs and build stronger customer propositions grounded in financial logic. By applying the thinking to realistic account situations, teams experienced how NRM can move from theory to action; strengthening their ability to shape customer conversations, prioritise the right levers and deliver more profitable growth.