Diageo

Luxury Selling Skills

Diageo tasked us to design a programme to unleash the true luxury selling skills of their marketing and sales teams. Our solution was to create a fully immersion simulation, including fictional luxury Tequila brand El Tahona, to test participant’s skills in on-trade and specialist off-trade settings.

A bottle of El Tahoma extra añejo tequila and a glass with ice on a black-and-gold table in an elegant room with a round mirror and green velvet chairs.

Billboard advertisement for El Tahoma extra añejo tequila featuring black and white photos of workers handling agave plants with a bottle of tequila in the bottom right corner.

Open magazine featuring a cocktail recipe and photographs of a bartender preparing drinks.

A black and white photo of a man leaning on a wooden counter at an outdoor market stand with a thatched roof, with some produce and tools visible in the background.

Image of a presentation slide titled 'Deciphering The City's Bar Scene: Market Conditions Unveiled,' showing a bartender pouring a cocktail and a close-up of a citrus garnish drink.

Exterior view of Spirit Haven shop with dark gray facade, illuminated sign, and a window display of mannequins in suits.