Diageo

DWBB Hackathon

Working with Diageo we developed their global marketing Hackathon, bringing together top talent to overhaul the DWBB toolkit, aligning it with the company’s new vision for marketing. In an intensive, team-based sprint, participants reimagined brand fundamentals – like positioning, media, and insight – creating practical, scenario-driven fixes to embed cultural relevance, drive penetration, and power more purposeful, effective brand building across markets.

Pink T-shirt with white and purple text reading "DWB Hackathon" in a stylized, wavy font.
People gathered around a table reviewing green leaflets, some with pink and yellow sticky notes attached, using pens to make notes or mark information.
A group of five people gathered around a conference table in a meeting or workshop setting, discussing documents and notes.
Group of 14 diverse people posing for a photo in front of a wall with text and illustrations, some wearing colorful jackets and badges.