Diageo

Way of
Brand Building

The Diageo Way of Brand Building (DWBB for short) immerses participants in a high-impact, gamified learning environment that demystifies brand growth, marketing strategy and consumer insight. Through competitive exercises and real-world scenarios, participants learn to champion marketing excellence, ask the right questions, and unlock growth by driving brand penetration through mental and physical availability.

Diageo animated tools
A woman with black hair smiling at the camera in an office environment, with a person standing behind her holding a bottle and notepad, and other people in the background.
A virtual quiz game screen shows four images related to beer and socializing, each with a score below them: 1, 7, 5, and 8.
Open branding booklet showing a green glass bottle labeled 'Father's' on the right page, with branding details on the left page including a shield logo, color palette, and the word 'Fathers' in large text.
Close-up of a computer keyboard with a yellow briefing card on top. The card has a green and yellow logo with the word 'FATHERS' and text indicating a briefing for new agency responsibilities.
Tools on tablets and phones
Tool on iPad
DWBB animation still
DWBB animation still