Diageo

Diageo Way of World-Class Selling

We worked with Diageo to build The Diageo Way of World-Class selling (DWWS for short), to enable their teams to fully understand how Diageo sees 'Selling’. This expansive project included workshops, web tools and decision based simulations to give sales team hands on examples of how their decisions affect different customer types and how best to serve the businesses. DWWS was rolled out globally and translated into multiple languages.

Three identical Japanese language magazines stacked on a white surface, featuring a man with sunglasses and a beard holding a green drink and smiling.
Open booklet with blueprint-style diagram on the left page and blue background with step-by-step instructions on the right page. The left page features a circular diagram with segments labeled 'PLAN', 'PERFORMANCE MANAGEMENT', 'EXCELLENT EXECUTION',
Open Japanese booklet with blue and red headings, displaying text and sections on pages 14 and 15.
Open green and white booklet showing steps for reviewing objectives, including asking questions and tailoring proposals.
A tablet displaying a live video call with a man named Charlie, a bar owner, sitting at a bar with bottles in the background.
A tablet displaying a presentation slide with green background and multiple Question and Answer text boxes over a background image of a man in a store or bar setting.