Diageo

Data To Insight

We created Diageo’s Data to Insight project to transform selling by putting actionable insight at the heart of every customer conversation. Using a structured approach — Insight to Opportunity, Insight to Solution, and Insight to Performance — sales teams learned to turn data into tailored customer value, strengthen relationships, and unlock measurable business growth while avoiding one-size-fits-all selling.

A man with red hair having a conversation with someone outside the frame.
A woman with dark hair wearing a white shirt sitting at a desk in an office, looking at a computer monitor.
A woman with long dark hair wearing a black leather jacket carrying a black shopping bag, walking inside a building near a wall with a window.
Digital dashboard displaying outlet execution scores, product standards, opportunities, volume increase, and share of space for various beverage brands, with charts and color indicators for performance metrics.