Diageo

Customer Value Creation

Our Customer Value Creation programme for Diageo equips teams to move from transactional selling to strategic partnerships. Using insight-led frameworks, joint planning tools, and value quantification methods, participants learn to co-create solutions with customers, driving mutual growth, deepening relationships, and delivering measurable commercial impact across priority channels and accounts.

Freshco logo in green and yellow on a white background.
A woman sitting at a white desk, talking on the phone, with an open notebook, tablet, keyboard, and various documents.
Laptop showing a bar graph about stock availability with two people in a video call on the side.
Screenshot of a website titled 'freshco,' featuring images of people shopping, a business model, and growing the business, with menu options at the top.