Brilliant
Basics

Developed for Diageo, the Brilliant Basics workshop helps teams improve digital commerce performance by experiencing the fundamentals that drive online conversion. Through immersive simulations and real-world shopper missions, teams learn to assess how brands show up across the digital path to purchase – from search and navigation to product content, imagery and ratings. By aligning cross-functional teams around a shared view of what great looks like, the workshop helps identify opportunities, prioritise action and create stronger online shopping experiences that win more sales.