Diageo

Advanced
Shopper
Marketing

The programme equipped teams with a set of simple, actionable shopper marketing principles and tools they could immediately apply to live projects. Through a realistic and immersive simulation, participants experienced the end-to-end process of driving growth from shopper insight to in-store activation; learning how to translate consumer and category understanding into commercially effective plans. This hands-on approach built both confidence and capability, ensuring teams could quickly embed new ways of thinking and deliver measurable impact in their day-to-day work.

Blue gradient background with no specific objects or details visible.
Laptop screen displaying principles for creating shopper marketing: Stop to disrupt the shopper, Engage to hold attention, Land to close the sale.
A presentation slide on a tablet screen with a red background titled 'The Keys to Stop: Break Through the Clutter.' It compares known brands, like a vodka bottle, with store displays, emphasizing contrast in color, shape, and context, with yellow lab
Hands holding a tablet with a green background screen displaying a message about overcoming barriers between shoppers and consumers, with the word 'LAND' at the bottom.
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