Costa

Costa
Academy

As part of the Costa Academy programme we developed a range of learning materials showcasing the need to align products with consumer moods and missions – from energy breaks to social moments and me-time indulgence. Using emotionally resonant insights and functional need states teams learned to drive sales and satisfaction by serving the right offer at the right moment.

Open coffee brewing guidebook showing diagrams of Arabica and Robusta coffee beans with descriptions and a small illustration of a coffee cup labeled Costa.
Diagram describing the process of grinding and dosing coffee, showing types of grinders: Conical Burr and Flat Burr, with illustrations and explanations about their functions and dosing methods for brewing coffee.
A chart explaining ideal extraction in coffee brewing, showing brew ratios and extraction levels, with icons of different coffee brewing methods including moka pot, Chemex, French press, espresso, aeropress, and Hario V60.
Tablet displaying a timeline of the history of coffee, including images of a coffee pot, a bird, and a coffee machine, with text and dates.
Open booklet displaying a visual diagram titled 'Building the Right Proposition - Structure' with sections and icons related to business concepts, resources, revenue, and overcoming objections.
Step-by-step instructions for making espresso including purging the brewing unit, discarding used coffee, cleaning the filter, dispensing, tamping, hanging the portafilter, cleaning the grid, starting brewing, placing the cup, and brewing for 25-30 s
Collection of icons representing wealth and financial planning, including a diamond, crown, price tags, target with an arrow, coins, calendar with a check mark, ladder, information symbol, two people celebrating, and a money bag.