CCEP

Frontline
Selling

We were tasked by CCEP to develop their Commercial Acceleration programme, equipping sales teams with practical tools to create valuable customer solutions and drive growth. Through a structured approach – Plan, Do, Review – participants learned to understand customer needs, craft tailored propositions, and execute with discipline. Resulting in confident, consistent selling that delivers mutual value and measurable, incremental gains.

A modern smartphone with a white screen laying on a white surface.
A woman with long hair smiling, holding a bottle, with welcoming text overlay that says 'Welcome to Viva Drinks' and a pink 'Go' button on a colorful web page background.
Set of five VIVA beverage bottles of different sizes in front of a pink background, along with a pink luggage tag with the VIVA logo and the word 'WELCOME' on it.
A digital illustration of a retail store check-out area with staff multitasking at tills and shelves; one staff member is organizing items, with a caption indicating staff are multitasking on tills and shelves.
A bartender preparing a cocktail with lemons on a black tray, with a focus on a white craft cocktail cup and a lemon, and a speech bubble indicating staff should confirm when preparing cocktails.
A collection of colorful icons representing various themes such as ideas, health, communication, environment, travel, and daily activities.
A pink box labeled VIVA holding six small glass bottles with pink caps against a pink background.
Four devices displaying various digital content on white background, with a focus on motivational and informational graphics, including a man on one device and colorful charts on another.