DWBB
for Exec

Diageo partnered with Realise to immerse senior leaders in the realities of modern brand building through an interactive DWBB challenge. Using fast-paced simulations, live decision-making and real-world marketing scenarios, leaders experienced the pressures marketers face daily – building stronger sponsorship, shared understanding and commitment to ambitious, performance-driving marketing across global and local teams, helping future-proof the organisation’s marketing capability and culture.