AkzoNobel

Marketing
Excellence

We worked with AkzoNobel to develop Marketing Excellence, their very own distinctive programme to build marketing capabilities. Delivered both digitally and physically, it consisted of the MX Hub and a series of practical guides to equip teams to drive excellence across the market value chain. Topics included uncovering deep consumer insights, crafting compelling innovations, aligning brand strategy, and managing flawless execution. The result: enabling AkzoNobel marketers to deliver consistent growth, sharper positioning, and standout brand performance.

A man in a suit jacket and glasses standing indoors with a blue background and bright lighting. Overlaid text reads: "How do brands really grow? Brands grow by being chosen by more buyers, not by increasing brand loyalty."
Tablet displaying a marketing skills framework homepage with various colored sections about branding, innovation, and marketing strategies.
Open magazine with articles about Amazon Nobel and governance, featuring images of sailboats and a person working on a sailboat.
A tablet displaying a project management website for AKZO Nobel with an image of two people working on a document, highlighting collaboration and planning.
Brochure titled "Jobs to Be Done" with a living room interior featuring a sofa, chairs, and plants.
Open magazine displaying interior home decor images and text about better living universe on a plain grey surface.
Open magazine displaying colorful interior design photos of rooms
A woman with short black hair, wearing a light-colored blazer over a white shirt, standing indoors with natural light, asking the question 'What do we need to do?' written in white letters.