AkzoNobel

Go to
Market

Bringing new products to market can be a complex process for many businesses and explaining the process to all of the key stakeholders is vital. AkzoNobel tasked us to rationalise their Go To Market model in a way that was clear, concise, and as engaging as possible.

A digital tablet displaying a webpage titled "Go-To-Market Playbook" with logos for Amazon and AKZONobel, and a graphic illustration of a toy train with geometric shapes and objects.

A 3D business strategy chart with blue labels showing the steps: Market Opportunities, Segmentation, Targeting, Positioning, Customer Focus Map, Customer Engagement Strategy.

Digital tablet displaying a presentation slide titled 'Segmentation' with text and graphic elements on a white background

Diagram of a Go-To-Market Model process on a tablet screen, showing stages: Industry Understanding, Customer Understanding, Opportunity Understanding, Offer Understanding, Execution Understanding, each with related icons and descriptions.

Tablet displaying a customer focus map with criteria and prioritized segments, illustrating an example for illustrative Marine project analysis.