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      <image:title>Heineken - Channel Guide</image:title>
      <image:caption>Person holding an open card with orange and gray pages.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/64c79b57-4ddd-4dc9-adc6-7ed981413f8d/Heineken_Channel_Guide_9.jpg</image:loc>
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      <image:caption>Open magazine with an advertisement for Heineken on the left page and a green-themed content page on the right.</image:caption>
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    <image:image>
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    <lastmod>2026-03-18</lastmod>
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      <image:title>Diageo - Way of Innovation</image:title>
      <image:caption>Laptop with Diageo welcome page on</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/64d41cba-cb2a-4ce7-8da8-a84eb4197c1f/DWOI+gif.gif</image:loc>
      <image:title>Diageo - Way of Innovation</image:title>
      <image:caption>Animated DWOI tools</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/8637f7fe-1904-4c41-ad14-54c23abec898/DWOI+4+devices.jpg</image:loc>
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      <image:caption>Phones and tablets with DWOI tools on</image:caption>
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    <image:image>
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      <image:caption>Screenshot from DWOI movie</image:caption>
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    <image:image>
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      <image:title>Diageo - Way of Innovation</image:title>
      <image:caption>Selection of workshop posters</image:caption>
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    <image:image>
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      <image:caption>iPad with DWOI animated tools on</image:caption>
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    <image:image>
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  <url>
    <loc>https://www.realiseconsulting.com/heineken/day-in-the-life</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
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      <image:caption>Man sitting at a table in a cafe looking at his phone with a virtual overlay showing a Heineken beer event invite.</image:caption>
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    <image:image>
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      <image:title>Heineken - Day in the Life</image:title>
      <image:caption>A person holds a smartphone with social media posts overlaid on the image, including a tweet from Sky Sports about Robert Lewandowski and a tweet from Sam about the Bristol game.</image:caption>
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    <image:image>
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      <image:title>Heineken - Day in the Life</image:title>
      <image:caption>Group of friends at a bar taking a photo, with four men holding drinks and smiling, and a woman standing in the middle. The bar has a rustic brick wall with a chalkboard menu, and there are empty glasses on the counter. The photo is framed with an overlay of a social media post including a caption, tags, and a small Instagram logo.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Heineken - Day in the Life</image:title>
      <image:caption>A man sitting on a bus, looking at his smartphone. The bus interior and a window with a rainy view outside are visible. An overlay of a news app showing sports news headlines is present on the right side of the image.</image:caption>
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  <url>
    <loc>https://www.realiseconsulting.com/heineken/affligem</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/1670235366401-0KRHNXT9WLCIP8W9M9IU/Affligem_Manuscript_cover_1.jpg</image:loc>
      <image:title>Heineken - Affligem Masterclass</image:title>
      <image:caption>A hardcover book titled 'Affinity: A Legacy of Craft' with a cover design featuring an abstract pattern of metal rods or pipes.</image:caption>
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    <image:image>
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      <image:title>Heineken - Affligem Masterclass</image:title>
      <image:caption>Illustration showing a hand twisting a beer bottle to release the beer's contents into a glass as part of a multi-step process.</image:caption>
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    <image:image>
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      <image:caption>A person preparing a bottle of Affligem beer for tasting, with a glass on a wooden table.</image:caption>
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    <image:image>
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      <image:title>Heineken - Affligem Masterclass</image:title>
      <image:caption>Open book showing a black and white photo of an elderly man wearing glasses and a dark robe, standing in a room with long wooden tables set for a meal, Dickens-style, with a large crucifix hanging on the wall. The photo appears to be about living history.</image:caption>
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      <image:title>Heineken - Affligem Masterclass</image:title>
      <image:caption>Open booklet displaying historical content, including a black and white illustration on the left page with the text "Forged by a long and rich history" and two smaller images, one of a group of people and another of a detailed scene, on the right page; the bottom page features sections with text and blank lines for writing.</image:caption>
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    <image:image>
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      <image:title>Heineken - Affligem Masterclass</image:title>
      <image:caption>Close-up of a hand holding a brown glass beer bottle with a white label partially showing, with text overlay reading "TO RELEASE THE SOUL."</image:caption>
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  <url>
    <loc>https://www.realiseconsulting.com/heineken/game-changer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
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      <image:title>Heineken - Game Changer</image:title>
      <image:caption>A white rectangular box with a red circular pie chart in the center, labeled 'GAME CHANGER' in white and black text.</image:caption>
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    <image:image>
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      <image:title>Heineken - Game Changer</image:title>
      <image:caption>Collection of playing cards featuring famous brands and individuals, including Penicillin, Albert Einstein, Virgin Brand airplane, Johnnie Walker, and Internet icon, with a red background and text about being a game changer.</image:caption>
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    <image:image>
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      <image:title>Heineken - Game Changer</image:title>
      <image:caption>Disney-themed desk accessories including a Mickey Mouse pencil, a red inspirational quote book, a pink stone, a bottle of Chanel No. 5 perfume, and another red quote book.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/b7b5cbd2-c4c4-4636-b0ff-19d909911f30/GameChanger_imagine-02.jpg</image:loc>
      <image:title>Heineken - Game Changer</image:title>
      <image:caption>Black and white close-up photo of Albert Einstein with the word 'IMAGINE' overlaid, and a red banner in the bottom right corner with white text that says 'GAME CHANGER'.</image:caption>
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    <image:image>
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    <loc>https://www.realiseconsulting.com/akzonobel/go-to-market</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/d730f9d6-333b-44f1-a68d-f395b82f2200/AK_GoToMkt_animation_2.gif</image:loc>
      <image:title>AkzoNobel - Go to Market</image:title>
      <image:caption>A 3D business strategy chart with blue labels showing the steps: Market Opportunities, Segmentation, Targeting, Positioning, Customer Focus Map, Customer Engagement Strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/1745917325474-REST2WXV9MFTU59QQTGA/Akzo%2BGTM%2Bon%2BIpad_1.jpg</image:loc>
      <image:title>AkzoNobel - Go to Market</image:title>
      <image:caption>Digital tablet displaying a presentation slide titled 'Segmentation' with text and graphic elements on a white background</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/b71651c6-f630-40fc-bac2-c7e3c06bc70b/Akzo+GTM+on+Ipad_2.jpg</image:loc>
      <image:title>AkzoNobel - Go to Market</image:title>
      <image:caption>Diagram of a Go-To-Market Model process on a tablet screen, showing stages: Industry Understanding, Customer Understanding, Opportunity Understanding, Offer Understanding, Execution Understanding, each with related icons and descriptions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/7d045ba4-b03f-4612-8e2a-e567d2689976/Akzo+GTM+on+Ipad_3.jpg</image:loc>
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      <image:caption>Tablet displaying a customer focus map with criteria and prioritized segments, illustrating an example for illustrative Marine project analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/069cc7c8-f743-4946-8a13-093458e00c68/go+to+market.gif</image:loc>
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  <url>
    <loc>https://www.realiseconsulting.com/ccep/frontline-selling</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/1746702169864-DQSTCSKUSHQRWLT0GKY3/Viva%2Bdrinks%2Bwebsite.jpg</image:loc>
      <image:title>CCEP - Frontline Selling</image:title>
      <image:caption>A woman with long hair smiling, holding a bottle, with welcoming text overlay that says 'Welcome to Viva Drinks' and a pink 'Go' button on a colorful web page background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/f5de2011-5532-49d5-8101-7e4b1f37ff7b/comx_3.jpg</image:loc>
      <image:title>CCEP - Frontline Selling</image:title>
      <image:caption>Set of five VIVA beverage bottles of different sizes in front of a pink background, along with a pink luggage tag with the VIVA logo and the word 'WELCOME' on it.</image:caption>
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    <image:image>
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      <image:title>CCEP - Frontline Selling</image:title>
      <image:caption>A digital illustration of a retail store check-out area with staff multitasking at tills and shelves; one staff member is organizing items, with a caption indicating staff are multitasking on tills and shelves.</image:caption>
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    <image:image>
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      <image:caption>A bartender preparing a cocktail with lemons on a black tray, with a focus on a white craft cocktail cup and a lemon, and a speech bubble indicating staff should confirm when preparing cocktails.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/89fece0a-89b3-4365-9e33-dc6dc9033832/ComX+Icons+V2.jpg</image:loc>
      <image:title>CCEP - Frontline Selling</image:title>
      <image:caption>A collection of colorful icons representing various themes such as ideas, health, communication, environment, travel, and daily activities.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/3eccef6c-0379-44ba-8014-ecbeca69a1c6/brand-bottle-2.gif</image:loc>
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      <image:caption>A pink box labeled VIVA holding six small glass bottles with pink caps against a pink background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/1bd59c61-3ef3-45ec-9f2b-b5d1f0917fa5/ComX-Animated-Ipad_v2.gif</image:loc>
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    <image:image>
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  <url>
    <loc>https://www.realiseconsulting.com/compass/medirest</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
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      <image:title>Compass Group - Medirest</image:title>
      <image:caption>A healthcare worker in green scrubs standing next to an X-ray of a human skeleton. They are using a machine that displays the X-ray, with a smiling patient holding the machine's controller.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Compass Group - Medirest</image:title>
      <image:caption>Happy male patient in hospital bed with healthcare worker standing beside him, medical equipment nearby, and a tablet showing an upward trending health chart.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Compass Group - Medirest</image:title>
      <image:caption>Cartoon illustration of a man in a suit sitting at a desk with a laptop, smiling, against a green background.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Compass Group - Medirest</image:title>
      <image:caption>Isometric view of a multi-story apartment building with a rooftop tennis court, surrounded by trees on blue background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/3845a750-c2d6-4d3a-951c-cbcd45949c68/Medirest-Animation_3.gif</image:loc>
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  <url>
    <loc>https://www.realiseconsulting.com/heineken/better-briefs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
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      <image:title>Heineken - Better Briefs</image:title>
      <image:caption>An infographic on a tablet screen with the title "Why Do We Need Better Bries?" Showing a large image of a striped cone-shaped ice cream. The infographic states 80% of marketers think they are good at writing briefs, but only 10% of agencies agree.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Heineken - Better Briefs</image:title>
      <image:caption>Open magazine or booklet on a light gray surface showing a layout with text, highlighted sections, and tips related to business performance and marketing strategies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/09e6b4ab-3cf7-47c8-a70a-8ae5a4dd3210/Hein+BB+Booklet+-+4_v2.jpg</image:loc>
      <image:title>Heineken - Better Briefs</image:title>
      <image:caption>Open magazine with quotes about ambition and achievement, featuring a woman with glasses and a dog, and a man with a wrench.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/357eb57a-9f97-424a-8b46-bc43f912cd66/Hein+Better+Briefing+Ipad+-+3.jpg</image:loc>
      <image:title>Heineken - Better Briefs</image:title>
      <image:caption>Tablet displaying a presentation slide about effective communication, advising to be concise and clear, with statistics comparing marketers' brief descriptions to others, and a person in business attire standing next to a bar graph.</image:caption>
    </image:image>
    <image:image>
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  <url>
    <loc>https://www.realiseconsulting.com/diageo/act</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/9912a3c6-072f-4594-8893-52bf07b67a02/ACT+Ipad_1.jpg</image:loc>
      <image:title>Diageo - ACT</image:title>
      <image:caption>Tablet displaying an online survey form titled 'Review Measurement and Internal Control' with sections for entering a name, date, choosing measurement units, and a comment box.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/4d31bafc-f9fb-4f9b-be0e-bb433a32d22e/ACT+App+2.png</image:loc>
      <image:title>Diageo - ACT</image:title>
      <image:caption>Performance dashboard showing assessment and coaching metrics, including last assessment date, last coaching date, completed assessments and coaching missions, standards not in evidence, most common coaching standards, and totals over the last three months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/619a86e1-bed9-4b2e-bd5a-7a646fc1bb7a/ACT+App+3.png</image:loc>
      <image:title>Diageo - ACT</image:title>
      <image:caption>Screenshot of a coaching setup plan with sections: 'PLAN - Understand my market' in blue, 'DO - Review how to achieve my objectives' in green, and 'REVIEW - Measure &amp; improve the market' in orange, listing various goals and tasks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/7c1bc318-6e2a-47ff-bc85-d98159c3cb54/ACT+Ipad_2.jpg</image:loc>
      <image:title>Diageo - ACT</image:title>
      <image:caption>Digital tablet displaying a coaching setup web page with sections for understanding the market, coach sessions, and missions, with checkboxes and buttons for planning and printing a summary.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/adc07bbb-6d78-4289-ae3a-16efde8b2a93/ACT-logo-Ipad.gif</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/costa/costa-academy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/1670237981962-09XKUUEFCPFDTUGYAAXC/05_Letter-Magazine-Mock-up-2_Horizontal.jpg</image:loc>
      <image:title>Costa - Costa Academy</image:title>
      <image:caption>Open coffee brewing guidebook showing diagrams of Arabica and Robusta coffee beans with descriptions and a small illustration of a coffee cup labeled Costa.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/d41ad9c8-c4fa-45be-8acb-85fbff416ed4/costa_1.jpg</image:loc>
      <image:title>Costa - Costa Academy</image:title>
      <image:caption>Diagram describing the process of grinding and dosing coffee, showing types of grinders: Conical Burr and Flat Burr, with illustrations and explanations about their functions and dosing methods for brewing coffee.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/f574be1f-9211-4ecb-a8c0-67bd606ddb31/costa_2.jpg</image:loc>
      <image:title>Costa - Costa Academy</image:title>
      <image:caption>A chart explaining ideal extraction in coffee brewing, showing brew ratios and extraction levels, with icons of different coffee brewing methods including moka pot, Chemex, French press, espresso, aeropress, and Hario V60.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/30bda241-567c-4611-8267-e9bea47655c3/Animated-Ipad_Costa.gif</image:loc>
      <image:title>Costa - Costa Academy</image:title>
      <image:caption>Tablet displaying a timeline of the history of coffee, including images of a coffee pot, a bird, and a coffee machine, with text and dates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/7df8e3c8-324c-4234-9d3c-4e349553c9da/Costa+magazine+3.jpg</image:loc>
      <image:title>Costa - Costa Academy</image:title>
      <image:caption>Open booklet displaying a visual diagram titled 'Building the Right Proposition - Structure' with sections and icons related to business concepts, resources, revenue, and overcoming objections.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/589b728a-60a4-4201-99bf-b3f161c22ccc/Costa_5.jpg</image:loc>
      <image:title>Costa - Costa Academy</image:title>
      <image:caption>Step-by-step instructions for making espresso including purging the brewing unit, discarding used coffee, cleaning the filter, dispensing, tamping, hanging the portafilter, cleaning the grid, starting brewing, placing the cup, and brewing for 25-30 seconds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/62047d7d-fe5c-49b3-8f60-d214339056f0/Costa-Icons.gif</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/ikea/storytelling</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/165b0f85-9dbc-4441-a285-bd838a41cd2e/IKEA_Storytelling_1.jpg</image:loc>
      <image:title>IKEA - Storytelling</image:title>
      <image:caption>Collage of vintage illustration of a man wearing a fez holding headphones, a person in pink holding a yellow accordion, and a man in athletic swimwear balancing on a large green paper airplane.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/e0dc6804-0ca0-46a9-8755-9d528be04009/IkeaStorytellingIpad-01.gif</image:loc>
      <image:title>IKEA - Storytelling</image:title>
      <image:caption>Tablet displaying a presentation slide titled 'Better Storytelling Step by Step' with three steps outlined: Plan &amp; Prepare, Create &amp; Develop, Connect, alongside a woman in a vintage red outfit and hat riding an exercise bike on the left side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/0c3a6852-5440-40e3-ae0c-9ee4d6880dc7/IkeaStorytellingIpad-02.gif</image:loc>
      <image:title>IKEA - Storytelling</image:title>
      <image:caption>A smartphone lying on a white surface displaying text that reads step 2 create &amp; develop, with a brown background on the screen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/146dbac8-a74a-4d67-8c7f-2fa7475e4776/Storytelling+image+4.png</image:loc>
      <image:title>IKEA - Storytelling</image:title>
      <image:caption>Two sumo wrestlers grappling, with cartoon images of a horse and a robot in speech bubbles above them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/5ffbf79a-512a-433a-8cbf-70d5795b9a58/Storytelling-Ways-of-Working-%233.gif</image:loc>
      <image:title>IKEA - Storytelling</image:title>
      <image:caption>Silhouette of city skyline with various skyscrapers in shades of pink and orange.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/3dca4011-bf5b-4865-b9be-18526d2edd87/IkeaStorytellingIpad-03.gif</image:loc>
      <image:title>IKEA - Storytelling</image:title>
      <image:caption>Tablet displaying a presentation slide with a person holding a radar screen in front of their face. The slide includes the text "KEEP YOUR RADAR ON" and a paragraph about the importance of being alert to stories and communication.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/c9f708c9-0d76-4c28-a4c5-f627da7b5962/Storytelling-Ways-of-Working-%235---Have-Courage-%28compressed%29_.gif</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/heineken/storytelling-direct</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/fbec5757-0ecd-491d-9211-040a6911b32e/Storytelling+on+Ipad_3.jpg</image:loc>
      <image:title>Heineken - Storytelling Direct</image:title>
      <image:caption>Storytelling tool on iPad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/2a087ad3-ca36-4cca-bcbe-5d384fe08222/Skydiving.gif</image:loc>
      <image:title>Heineken - Storytelling Direct</image:title>
      <image:caption>Animated character skydiving</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/1345da03-7440-4427-8733-3f97b1c83058/Body-Select_V1.gif</image:loc>
      <image:title>Heineken - Storytelling Direct</image:title>
      <image:caption>Character selection animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/c4eaddb9-d92c-4b79-b9ee-903bb680d4e6/iPadPro-storytelling-optimized.gif</image:loc>
      <image:title>Heineken - Storytelling Direct</image:title>
      <image:caption>Animated tools on iPad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/f7122cf3-3b04-4d08-b9cb-548ef1519614/Heineken-storytelling-app.jpg</image:loc>
      <image:title>Heineken - Storytelling Direct</image:title>
      <image:caption>Storytelling tool on phone</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/9633308e-3a1c-4a65-af34-b1bc1d427bbc/Isometric_icons_2.jpg</image:loc>
      <image:title>Heineken - Storytelling Direct</image:title>
      <image:caption>Heineken illustrated content</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/0ee6fe89-7d08-496c-a719-eada997b6697/heineken_storytelling_splashpage.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/ccep/rgm-challenge</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/4b40f9c4-aa0f-4bc9-a699-d16e1c22f4bf/RGM_Website_V1.jpg</image:loc>
      <image:title>CCEP - RGM Challenge</image:title>
      <image:caption>Screen capture of a website with a red, blue, and teal background, featuring a Coca-Cola logo in the top left corner, and three main sections: a red section with the RGM Challenge logo and welcome message, a teal section labeled 'Pack Mix Optimization' with a 'Start' button, and a blue section labeled 'Promo Optimization' with a 'Start' button, along with illustrations of beverage bottles and star shapes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/9b9645ff-b478-4994-bdf0-b729c1b69daf/RGM+ipad+2.jpg</image:loc>
      <image:title>CCEP - RGM Challenge</image:title>
      <image:caption>Slide titled 'Consumer and macro trends post COVID' with four sections: 'Safety, Quality and Transparency a MUST' with an icon of a plant sprouting; 'ZERO HUMAN interaction' with a person wearing a mask; 'New Rituals' with an icon of two people practicing social distancing; and 'Evolving channels landscape' with an icon of a hand holding a smartphone. The slide includes bulleted lists under each section.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/6c3eaf8f-c3b8-453a-8099-4652530734fd/RGM+ipad+1.jpg</image:loc>
      <image:title>CCEP - RGM Challenge</image:title>
      <image:caption>Tablet displaying a presentation on consumer and macro trends post COVID, with colorful icons and text in a professional layout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/15fff719-380e-4fe5-8ab1-5a4c2205bacb/7-customers.gif</image:loc>
      <image:title>CCEP - RGM Challenge</image:title>
      <image:caption>Digital illustration of an advertisement with the text '1 Realistic Simulation. Welcome to Wonderland' on a teal road sign against a purple background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/heineken/responsible-comms</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/cc4f5fcf-d594-46e9-89de-a2e42b0c31d5/HEIN_RC_image_2.jpg</image:loc>
      <image:title>Heineken - Responsible Comms</image:title>
      <image:caption>A woman is giving a presentation next to a large screen showing a cat with a bottle labeled "Tig &amp; Bloom IPA." The cat is lying on its back with a bottle of beer on its belly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/908fef92-28ed-4c4b-bdf2-880560047958/HEIN_RC_app_screen_1.jpg</image:loc>
      <image:title>Heineken - Responsible Comms</image:title>
      <image:caption>Tablet displaying a webpage titled 'Heineken Responsible Marketing Code' with eight thumbnail images of various scenes from marketing videos below it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/fa3a761d-5f7a-441d-8afc-d6eee73adff0/Responsiblecommslaptop.gif</image:loc>
      <image:title>Heineken - Responsible Comms</image:title>
      <image:caption>A silver laptop with a black keyboard displaying a webpage titled "Heineken Responsible Marketing Code" on a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/203b4723-3aac-48cc-ae09-8901f9ebfa3f/HEIN_RC_image_1.jpg</image:loc>
      <image:title>Heineken - Responsible Comms</image:title>
      <image:caption>Red background with blood splatter design and yellow text that reads "Bar Jumping" with silhouettes of a person jumping, a car, and a roller coaster embedded in the letters.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/diageo/dwbb</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/7b0d1604-cafb-4acc-b6f7-4d54ef3e79ab/DWBB_briefing.jpg</image:loc>
      <image:title>Diageo - Way of Brand Building</image:title>
      <image:caption>A woman with black hair smiling at the camera in an office environment, with a person standing behind her holding a bottle and notepad, and other people in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/04b82ad6-db2d-42ee-8fab-c3d9bf137116/dwbb+challenge+score.jpg</image:loc>
      <image:title>Diageo - Way of Brand Building</image:title>
      <image:caption>A virtual quiz game screen shows four images related to beer and socializing, each with a score below them: 1, 7, 5, and 8.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/e98c4249-6b6a-4df9-9c3e-052a91a8efb4/Fathers_guide_spread_small.jpg</image:loc>
      <image:title>Diageo - Way of Brand Building</image:title>
      <image:caption>Open branding booklet showing a green glass bottle labeled 'Father's' on the right page, with branding details on the left page including a shield logo, color palette, and the word 'Fathers' in large text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/56362194-6ca2-4ab9-819f-cc5dafcb0869/dwbb+fathers+briefing+slide.jpg</image:loc>
      <image:title>Diageo - Way of Brand Building</image:title>
      <image:caption>Close-up of a computer keyboard with a yellow briefing card on top. The card has a green and yellow logo with the word 'FATHERS' and text indicating a briefing for new agency responsibilities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/8be6a43e-6382-4542-a829-ee0f10885131/DWBB+4+devices.jpg</image:loc>
      <image:title>Diageo - Way of Brand Building</image:title>
      <image:caption>Tools on tablets and phones</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/2e3f448f-3a89-43e5-b24a-f571c98e172b/DWBB+tool+ipad.jpg</image:loc>
      <image:title>Diageo - Way of Brand Building</image:title>
      <image:caption>Tool on iPad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/745704e4-6c37-4fa2-9c75-aa7de69ed6cc/Screenshot+2022-12-12+at+14.26.24.png</image:loc>
      <image:title>Diageo - Way of Brand Building</image:title>
      <image:caption>DWBB animation still</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/08a5c71d-10fd-4ce6-b5c9-13b1fb44e8fa/Screenshot+2022-07-15+at+15.26.35.png</image:loc>
      <image:title>Diageo - Way of Brand Building</image:title>
      <image:caption>DWBB animation still</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/41e4b645-dae5-4d2f-949c-077a69a0d149/DWBB_movie.gif</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/ikea/customer-journey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/bd8935a6-f4ce-4c02-ab98-2f335b2ce5a9/Consumer-Journey-3.gif</image:loc>
      <image:title>IKEA - Customer Journey</image:title>
      <image:caption>An isometric illustration of an IKEA store on a smartphone with four people outside, two entering and two walking away.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/ed306a7c-5289-458a-a893-59d6bf23e315/Posters+wall_V1.jpg</image:loc>
      <image:title>IKEA - Customer Journey</image:title>
      <image:caption>Two women are standing and discussing a colorful flowchart or diagram on a large whiteboard in a modern office space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/2acbc05c-9d79-43d3-a448-b0358f59cac9/IKEA_model_V2_5.jpg</image:loc>
      <image:title>IKEA - Customer Journey</image:title>
      <image:caption>Illustration of a line of people all wearing orange shirts with different states of frustration, anxiety, or exhaustion. Some are carrying luggage, shopping bags, or boxes, while others appear tired or irritated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/4d5bc3fc-668b-4fc5-b2c5-43b0d5120d68/Animated-Ipad_IKEA.gif</image:loc>
      <image:title>IKEA - Customer Journey</image:title>
      <image:caption>A tablet displaying a diagram about growth barriers, with animated icons of people, bricks, and arrows surrounding a central structure, and the text "Every point of the journey could be a barrier for growth."</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/case-study-marketing-excellence</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/eeee8cd7-f660-48ca-bd94-05459946e428/MX_how_do_brands_really_grow.jpg</image:loc>
      <image:title>AkzoNobel - Marketing Excellence</image:title>
      <image:caption>A man in a suit jacket and glasses standing indoors with a blue background and bright lighting. Overlaid text reads: "How do brands really grow? Brands grow by being chosen by more buyers, not by increasing brand loyalty."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/e7885133-1e78-4f41-870a-9bfe0a826254/AZ_MX_hub_home_small.jpg</image:loc>
      <image:title>AkzoNobel - Marketing Excellence</image:title>
      <image:caption>Tablet displaying a marketing skills framework homepage with various colored sections about branding, innovation, and marketing strategies.</image:caption>
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    <image:image>
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      <image:title>Diageo - Diageo Way of Customer Marketing</image:title>
      <image:caption>Open magazine featuring images of cocktails and drinks, with the cover titled 'Whispering Lake' and the subtitle 'Intricately Realized Gin'.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/heineken/transform-brand-building</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/0e2af804-2dc4-477a-8c1b-144101c0d28f/HEIN_TBB_Demand_Spaces_laptop.jpg</image:loc>
      <image:title>Heineken - Transform Brand Building</image:title>
      <image:caption>iPad with demand space images</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/57b41c2b-5db6-4df6-a5fc-f5fb52ddf305/TBB_Champion_of_Consumer.jpg</image:loc>
      <image:title>Heineken - Transform Brand Building</image:title>
      <image:caption>Champion of the consumer 3D icon and text</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/2a0a4bda-767a-4b09-99e5-56f9a8ed3381/Goring_website_scroll_thru.gif</image:loc>
      <image:title>Heineken - Transform Brand Building</image:title>
      <image:caption>Scrolling website for Goring Gin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/5d25ba5e-18cb-416f-a292-bc1e635b0d46/Beer_and_Beyond.jpg</image:loc>
      <image:title>Heineken - Transform Brand Building</image:title>
      <image:caption>In this reality how do we win the hearts of consumers in beer and beyond?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/3c7ba6ea-e286-4937-8d3d-378e870ed939/HEIN_TBB_wristbands_cropped.jpg</image:loc>
      <image:title>Heineken - Transform Brand Building</image:title>
      <image:caption>Coloured Demand Space wrist bands</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/254e773a-4c9b-4fa9-925b-b055c83f992d/Producer_of_the_show_blue_cropped.jpg</image:loc>
      <image:title>Heineken - Transform Brand Building</image:title>
      <image:caption>Producer of the Show 3D icon and text</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/474cbb87-dbde-41c3-88d5-b5ef8a376249/Consumer_Understanding.jpg</image:loc>
      <image:title>Heineken - Transform Brand Building</image:title>
      <image:caption>Consumer Understanding navigation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/891d1a5f-0242-49e1-a79d-abde87d94895/HEIN_TBB_cards_cropped.jpg</image:loc>
      <image:title>Heineken - Transform Brand Building</image:title>
      <image:caption>3 Demand Space cards</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/ikea/way-of-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/882ceef6-e8a2-4b78-b5e8-82f55367888b/IWOM_Creativity_Ladder.jpg</image:loc>
      <image:title>IKEA - Way of Marketing</image:title>
      <image:caption>Diagram of ladder with four categories: Confusing, Predictable, Owable, each represented by colored ladders—orange, yellow, and green—explaining different product branding strategies and their characteristics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/fa851baf-7b0c-44a7-9c73-553e74265d70/IWOM_5Ws.jpg</image:loc>
      <image:title>IKEA - Way of Marketing</image:title>
      <image:caption>A comparison chart with four categories at the top: 'Life at home,' 'Category,' 'Competitor Brands,' and 'IKEA Brand,' with rows labeled 'Who?', 'What?', 'Where?', 'When?', and 'Why?' filled with color-coded sticky notes in blue, green, pink, and yellow, representing different responses for each category.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/a5715926-130f-48c7-8db0-fb8ee16dbbbb/IWOM_model.jpg</image:loc>
      <image:title>IKEA - Way of Marketing</image:title>
      <image:caption>Diagram illustrating the customer challenge, integrated marketing brief, and activity checklist with icons and descriptions in a colorful layered format.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/a6c9d75a-e264-4d40-bcd4-83d753baaf8f/IWOM_Context.jpg</image:loc>
      <image:title>IKEA - Way of Marketing</image:title>
      <image:caption>Comparison chart with the left side titled 'What’s the Context? What's the reality of the situation?' showing Twitter posts with the text 'What’s the Context?' and Twitter icon, and the right side titled 'What’s Changed? - Strengths/Opportunities' with lighter shaded sections for 'What’s Changed?' and Twitter posts with the same title but grayed out.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/diageo/customer-value-creation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/44abbe4d-1379-49b7-9d95-ec62f0988412/Freshcoanimations.gif</image:loc>
      <image:title>Diageo - Customer Value Creation</image:title>
      <image:caption>Freshco logo in green and yellow on a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/ec135fbd-413d-48a8-a249-f34439c2ab56/Freshcostaff.gif</image:loc>
      <image:title>Diageo - Customer Value Creation</image:title>
      <image:caption>A woman sitting at a white desk, talking on the phone, with an open notebook, tablet, keyboard, and various documents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/37df4611-e6ad-4a23-b056-1df94602a47a/CVCsimulationonlaptop-01.gif</image:loc>
      <image:title>Diageo - Customer Value Creation</image:title>
      <image:caption>Laptop showing a bar graph about stock availability with two people in a video call on the side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/9d26047c-3730-44c1-ab28-2ee631a6dfe7/FreshcoWebsiteRecording.gif</image:loc>
      <image:title>Diageo - Customer Value Creation</image:title>
      <image:caption>Screenshot of a website titled 'freshco,' featuring images of people shopping, a business model, and growing the business, with menu options at the top.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/diageo/diageo-way-of-world-class-selling</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/1746691729165-035NUGAHTES1PKWTGGBI/DWWS-Workbook-04%2B-%2Bjapanese.jpg</image:loc>
      <image:title>Diageo - Way of World Class Selling</image:title>
      <image:caption>Three identical Japanese language magazines stacked on a white surface, featuring a man with sunglasses and a beard holding a green drink and smiling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/5cfdb731-7adb-4590-8b19-ce61a39f170d/DWWS-Workbook-02.jpg</image:loc>
      <image:title>Diageo - Way of World Class Selling</image:title>
      <image:caption>Open booklet with blueprint-style diagram on the left page and blue background with step-by-step instructions on the right page. The left page features a circular diagram with segments labeled 'PLAN', 'PERFORMANCE MANAGEMENT', 'EXCELLENT EXECUTION', 'SELL MORE EARN MORE'. The right page lists four action steps: 1. Define your objectives, 2. Develop the features and benefits, 3. Identify the potential barriers, 4. Plan how you can overcome the barriers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/1746691675118-6T9GOQF06G7KSSN2T4B5/DWWS-Workbook-01%2B-%2Bjapanese.jpg</image:loc>
      <image:title>Diageo - Way of World Class Selling</image:title>
      <image:caption>Open Japanese booklet with blue and red headings, displaying text and sections on pages 14 and 15.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/9d411f0d-45f3-4327-bcfe-c86dbd2650d7/DWWS-Workbook-03.jpg</image:loc>
      <image:title>Diageo - Way of World Class Selling</image:title>
      <image:caption>Open green and white booklet showing steps for reviewing objectives, including asking questions and tailoring proposals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/2b212e81-aa8f-4a26-8de6-a380db9a6122/DWWSiPadanimated-01.gif</image:loc>
      <image:title>Diageo - Way of World Class Selling</image:title>
      <image:caption>A tablet displaying a live video call with a man named Charlie, a bar owner, sitting at a bar with bottles in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/a6d36c93-b839-4e55-b704-90e505798da6/DWWS+tool+-+Ipad+2.jpg</image:loc>
      <image:title>Diageo - Way of World Class Selling</image:title>
      <image:caption>A tablet displaying a presentation slide with green background and multiple Question and Answer text boxes over a background image of a man in a store or bar setting.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/heineken/marketing-effectiveness</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/83f0742e-9228-457f-93b0-606d6c3f33f8/Board-Game-Box.jpg</image:loc>
      <image:title>Heineken - Marketing Effectiveness</image:title>
      <image:caption>A dark gray box with the text "Fueled by Mercury" and "Better Decisions" in green and white, decorated with small star patterns, standing on a light gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/51e7e122-79bb-4604-9010-8377475e8985/Board+Game+Mockup_V1.jpg</image:loc>
      <image:title>Heineken - Marketing Effectiveness</image:title>
      <image:caption>A board game titled "Better Decisions" with a box standing upright and a game board laid flat, featuring various cards and circular position markers, designed for strategic decision-making.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/a979ccc6-5884-4d83-a56b-df0f88a6ebf0/HEINEKEN_Mercury+Boardgame+Videos_V1.00_01_16_07.Still012.jpg</image:loc>
      <image:title>Heineken - Marketing Effectiveness</image:title>
      <image:caption>A person holding a stack of cards with graphics and text about cognitive biases, specifically about overconfidence bias, with a chart of colored circles in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/a265f1ff-acf5-40d6-b93c-94fcfb257701/HEINEKEN_Mercury+Boardgame+Videos_V1.00_00_25_24.Still005.jpg</image:loc>
      <image:title>Heineken - Marketing Effectiveness</image:title>
      <image:caption>A person's hand writing on a white label with a black marker, with the label placed on a black surface with faint white dashed lines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/6caac07c-5b90-40c5-a31a-543becd78e6b/HEINEKEN_Mercury+Boardgame+Videos_V1.00_00_10_10.Still003.jpg</image:loc>
      <image:title>Heineken - Marketing Effectiveness</image:title>
      <image:caption>Person placing a green sticker labeled 'What's in scope?' onto a surface next to a touchscreen display showing touchpoints labeled A, B, and C.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/e097d008-fafe-46b8-b08a-acc7a4734e4f/HEINEKEN_Mercury+Boardgame+Videos_V1.00_00_32_20.Still007.jpg</image:loc>
      <image:title>Heineken - Marketing Effectiveness</image:title>
      <image:caption>Hands holding handwritten notes over a strategic planning game board with cards, a red star, and various labeled sections such as "Maximum Potential" and "Touchpoint A."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/32b0ba97-2f29-4870-b88e-e46c792d1c26/Hindsight-Bias.jpg</image:loc>
      <image:title>Heineken - Marketing Effectiveness</image:title>
      <image:caption>Four people in business attire discussing around a table, with speech bubbles mentioning an ad going viral, predication, and reception.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/603f4e91-0d30-46c0-9fb9-63882f8959a2/Overconfidence-Bias.jpg</image:loc>
      <image:title>Heineken - Marketing Effectiveness</image:title>
      <image:caption>A group of five diverse people having a meeting, discussing a new product, with speech bubbles indicating their conversation about market testing and competition.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/compass/take-control</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/ff188480-2d34-4671-9ea5-41db00151021/Take+control+bag+-+01.jpg</image:loc>
      <image:title>Compass - Take Control</image:title>
      <image:caption>Beige tote bag with front print of a blue circle containing a thumb-up symbol and the words 'Take Control' around it</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/12f17b67-de69-441a-8dbf-f952c50a6b5a/Take+control+bag+-+02.jpg</image:loc>
      <image:title>Compass - Take Control</image:title>
      <image:caption>Beige fabric organizer with two black pens, yellow object, papers, and QR codes, titled 'Take Control' at the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/9d03c372-decc-4916-9afd-ed73d0667220/Takecontrolipad-01.gif</image:loc>
      <image:title>Compass - Take Control</image:title>
      <image:caption>Tablet screen displaying a digital presentation titled 'A Day in the Life (DILO)' with a section labeled 'What' and various menu options at the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/56084f87-b428-4516-9739-625748528acc/Take+control+cards+-+03.jpg</image:loc>
      <image:title>Compass - Take Control</image:title>
      <image:caption>A hand holding three colorful educational flashcards featuring examples of daily routines, illustrating concepts such as workday hours and tasks for a restaurant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/414bb190-6af7-44f4-beb4-263903af538e/Takecontrolipad-02.gif</image:loc>
      <image:title>Compass - Take Control</image:title>
      <image:caption>Tablet with a survey question displayed on the screen about where to improve delivery of commitments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/9035c30b-1eb7-4991-b984-7ed1b987a6ac/Compass_take_control_ipad_animation-ezgif.com-optimize.gif</image:loc>
      <image:title>Compass - Take Control</image:title>
      <image:caption>A tablet with a blank white screen lying on a white surface.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/heineken/hwbb</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/0393771c-02d5-45ca-9c53-1f7de9b35422/HWBB_bag_1.jpg</image:loc>
      <image:title>Heineken - HWBB</image:title>
      <image:caption>Two people holding informational cards in front of a beige fabric bag with green text and QR codes, labeled 'Materials' and 'Find Out More'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/e4c4ae94-929a-4bdd-90dd-b47dfd040ce9/HWBB_workshop_movie.gif</image:loc>
      <image:title>Heineken - HWBB</image:title>
      <image:caption>Heineken logo with the slogan 'Way of Brand Building' on a light background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/41ce63d2-668a-43f2-84e1-5b21fef674af/JTBD_workbook_cover.jpg</image:loc>
      <image:title>Heineken - HWBB</image:title>
      <image:caption>A playbook titled "Consumer Jobs to Be Done" features a photo of four young adults outdoors at sunset, smiling and holding bottles, engaging in conversation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/50adb9dc-d435-43f8-b377-157515891286/HWBB_workbook_spread_cropped.jpg</image:loc>
      <image:title>Heineken - HWBB</image:title>
      <image:caption>Open consumer guide booklet with sections titled "Where Do I Get Started?" and "How Long Should a Consumer JTBD Last?" featuring text, colorful headers, and a photo of children playing on the beach.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/diageo/data-to-insight</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/f4f3dd7b-bead-4d59-9086-a4f8c822db0f/Datatoinsight-01.gif</image:loc>
      <image:title>Diageo - Data to Insight</image:title>
      <image:caption>A man with red hair having a conversation with someone outside the frame.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/823ae4c5-592e-49a0-8492-d314693ee92f/Datatoinsight-02.gif</image:loc>
      <image:title>Diageo - Data to Insight</image:title>
      <image:caption>A woman with dark hair wearing a white shirt sitting at a desk in an office, looking at a computer monitor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/2da429ec-1d8b-4d25-8f12-18dc2d2ef4b6/Datatoinsight-03.gif</image:loc>
      <image:title>Diageo - Data to Insight</image:title>
      <image:caption>A woman with long dark hair wearing a black leather jacket carrying a black shopping bag, walking inside a building near a wall with a window.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/f020e0c4-5eb5-4957-8830-ee514a04347d/Datatoinsight-04.gif</image:loc>
      <image:title>Diageo - Data to Insight</image:title>
      <image:caption>Digital dashboard displaying outlet execution scores, product standards, opportunities, volume increase, and share of space for various beverage brands, with charts and color indicators for performance metrics.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.realiseconsulting.com/diageo/luxury-simulation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cd566c5a7d46747975e5ec/586cc238-dfd6-4e8a-a3c0-2bfbd993211f/El_Tahona_bottle.jpg</image:loc>
      <image:title>Diageo - Luxury Simulation</image:title>
      <image:caption>A bottle of El Tahoma extra añejo tequila and a glass with ice on a black-and-gold table in an elegant room with a round mirror and green velvet chairs.</image:caption>
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    <image:image>
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      <image:caption>Diageo - Luxury Selling Skills</image:caption>
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    <lastmod>2026-03-27</lastmod>
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    <lastmod>2026-03-18</lastmod>
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