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About us

Jo Pabari

Jo Pabari

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Jo is rigorous at getting to the heart of why consumers think and behave as they do. She is naturally inquisitive, but tempered with scientific reasoning gained from studying a PhD in chemical physics.
From a graduate role at Nestlé, she was quickly identified as someone who combined big picture thinking with a mind for detail. She made her way through various insight and planning roles both in the UK and in the global HQ in Switzerland before moving on to other big name brands at GSK and Shell. She moved to the agency side in 2007.
Jo has run insight training workshops in all corners of the world, from the Caribbean, to the Ukraine to Malaysia and mentored hundreds of marketers in how to improve their consumer communications by putting insight at the heart. She gets great satisfaction in helping others to develop and gets fired up by applying her knowledge to live-action situations, helping teams find the answers that drive their businesses forward, while ensuring any insights are genuinely actionable.
At Realise Jo focuses on developing and delivering learning sessions with a particular passion for insight and communications.
Jo lives on the beautiful Hampshire coast where she can be found spending time with her young daughter and cooking new Guajarati dishes handed down from her mother-in-law.